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1. What type of files can I send to 7th Wonder?

 

We recommend saving as a .PDF You may also send the file in the following types: jpg, jpeg, psd, eps, ai, and png

We prefer that you send .PDF and .EPS files with outlined fonts. These files are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.

2. What color mode should my files be?

 

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job.

You should always start and finish your designs in CMYK color mode.

3. What resolution should my file be?

 

Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around.

We only accept 300 dpi files and no less.

4. How should I set up my bleed and crop marks?

 

Bleed must extend further than the cut line. Using one of our Templates can help you visualize this. Please keep all text and anything you do not want cut at least .125" away from the cut line.

When sending an .eps or .pdf, make sure you include crop marks so we can cut the job correctly.

5. Does 4over accept borders on jobs?

 

Yes, but if the border is too close to the cutline, it may be cut off-center slightly.

We cut through many sheets at a time, so watch your borders to avoid an unwanted mistake.

6. How should I set up my file for proper rotation?

 

7th Wonder Inc. requires Print Ready files with proper rotation. Files submitted are printed HEAD to HEAD as-is based off your files.

Make sure to set up your files so that when we print them HEAD to HEAD the final product will read the way you would like. Also, front and back files need to be set up either both sides vertically or both sides horizontally.

For files not properly set up, 7th Wonder will use best judgment and will not be responsible for improper rotation.

7. How can I avoid transparency issues?

 

Any transparency issue can be resolved before saving your file.

To prevent this, never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending.

All of these effects will cause transparency problems.
8. Should I send a proof or sample file?

 

When sending artwork, do not send extra files, like proofs or samples, because they might get printed. Only send the files you need printed.

We are not responsible for these kinds of files being printed. Unless requested by one of our employees, DO NOT send files that you do not want printed.

9. What is overprint, and how can it ruin my file?

 

Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.

10. Can I submit multiple files in one document?

 

No. We are now specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file.

2 Files – 1FR, 1BK
1 File – FR&BK

Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well.

11. How should I set up a Spot UV job?

 

When creating a Spot UV job, You must include a Spot UV template file along with the regular full color file. The Spot UV template file is used to show where the UV will be placed.

Use 100% K to indicate where you would like the UV. White will indicate no UV.

Remember "If it's white, you can write!"

12. How can I set up a file for silver ink?

 

When creating a Spot UV job, You must include a Spot UV template file along with the regular full color file. The Spot UV template file is used to show where the UV will be placed.

Use 100% K to indicate where you would like the UV. White will indicate no UV.

Remember "If it's white, you can write!"

13. How can I make sure my blues do not come out purple?

 

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values. 100% C 100% M 0% Y 0% K

Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

Example: C-100 M-70 Y-0 k-0

14. How do I export a .pdf correctly?

 

When exporting from any program such as Indesign or Illustrator, use these settings to make sure your .PDF files export correctly.

Export settings for .PDF files:

Adobe PDF Preset is set to: Press Quality

Compatibility is set to: Acrobat 4 (PDF 1.3)

Compress Text and Line Art is set to: Off

15. How do I get a grayscale image in a CMYK document?

 

Grayscale images that are converted to CMYK will have a color shift in the final print. That shift may be green or yellow.

 

Always check the CMYK values of your grayscale in the final CMYK document. If there are other values other then K in your grayscale image, there is a chance that the color will vary.

To eliminate all values other then K, use your Channel Mixer (adjustment layer) in Photoshop, then click "Monochrome" and adjust accordingly.

16. What is rich black and how can I get it?

 

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

We recommend using
C 60 M 40 Y 40 K 100
This will give you a deep, dark, rich black.

17. Why does my business card crack around the edges?

 

Cracking of the edges of a business card sometimes occurs when the card contains high values of ink, as in dark colors.

This usually happens on a small amount of cards in the run. To prevent this, use lighter colors or if you must use dark colors, use as little ink as possible.

18. What is banding?

 

Many things can cause banding. Banding can be caused by the program that it is exported from, such as Indesign or Corel. Also, too many gradient steps, for example going from a very light color to a dark color, in a small area will cause banding.

To prevent this, check your digital files before sending. If you use a gradient, make sure it has enough room for a smooth transition.

19. Why is there cracking on my scoring job?

 

When a job is coated with UV then scored and folded the job may begin to crack. During use, the cracks will become bigger and the ink may start to chip off.

Cracking is normal when coated jobs are scored and folded. The only way to prevent this is to order the job without UV.

20. How do I set up an envelope with bleed?

 

Download the guidelines for setting up an envelope with bleed.

 
 

Articles and News:

New for 2009!
7th Wonder is looking to spread its wings.  Become a broker today and take advantage of this new opportunity to own your own business without the hassle of doing all of the work.  We design, we print and you get paid.  For more information on becoming a Broker, please visit the Member info page.

Print and Design News

Starting February 1, 2009, we will be printing banners as well as car wraps, billboards, etc.  Check back with us soon to take advantage of our new products.

Design/Print Specials:

Promotion is for design and print only

Promotion is for print only