Rebranding needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.
We’ve all heard horror stories around rebranding: The agency that charged $20,000 for a lacklustre rebrand of The University of Bradford, for instance. Or the multi-million dollar new Gap logo that lasted a week before it was replaced by the original.
The problem with both projects is that the ‘why’ wasn’t explained very well. The reasoning behind the work was never properly explained to staff or to consumers by the agency or the organization, which is a fatal error. Because getting people to buy into the journey behind a rebrand is crucial.
We are aware of how bad planning in the branding process can cause lasting damage. Which is why we like to work closely with companies undergoing rebrands, and make it our duty to understand exactly what it is they want to achieve from their rebrand.
Whether a business requires subtle changes to positioning, wording, logos and styling, or wants to breathe new life into a tired brand identity, we have the skills and perspective to not only make the rebranding process inspiring and energizing for staff, but commercially successful with consumers.
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7th Wonder | Branding/Rebranding | Atlanta, Ga
We are 7th Wonder, a professional branding and communications agency, based in Atlanta, Ga
We are in the business of providing branding, advertising, web and graphic design services to help you stand out from everyone else and perform better. By creating want and desire for your products and services, we can help you entice new customers and delight existing customers.
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