BUILT TO MOVE
ONE IDEA.
EVERYWHERE
IT NEEDS TO LIVE.
Brand StrategyVisual IdentityTalent PlatformCreative Direction
All workTALENT AGENCY · ACTIVE
1977 The Agency
THE WORK BEHIND THE WORLD
Represent talent by building careers and legacies—not simply booking appearances.
Brand StrategyVisual IdentityTalent PlatformCreative Direction
7TH WONDER / MASTERCODEIDENTITY.
EXPERIENCE.
WORLD.
EXPERIENCE.
WORLD.
THE BRAND IN THE WORLD
NOT JUST A LOGO.
A COMPLETE SYSTEM.
Every touchpoint is designed to feel like the same idea—from the first impression to the working product.
ONE IDEA.
THE IDEA
Represent talent by building careers and legacies—not simply booking appearances.
THE CHALLENGE
Create an agency identity capable of holding representation, booking, strategy and long-term artist development.
THE WONDER
7th Wonder shaped a premium brand system around the promise: We don’t just book talent. We build legacies.
THE WORLD
1977 connects artists, booking opportunities, creative direction, campaigns and the wider MasterCode entertainment system.
THE RESULT
An active talent agency with a strong position, clear promise and connected growth platform.