BUILT TO MOVE
ONE IDEA.
EVERYWHERE
IT NEEDS TO LIVE.
Brand EvolutionCreative DirectionStreaming ExperienceDigital Product
All workBRAND EVOLVED
Moonroof+
THE WORK BEHIND THE WORLD
Turn a creative entertainment identity into a culture-first streaming destination.
Brand EvolutionCreative DirectionStreaming ExperienceDigital Product
7TH WONDER / MASTERCODEIDENTITY.
EXPERIENCE.
WORLD.
EXPERIENCE.
WORLD.
THE BRAND IN THE WORLD
NOT JUST A LOGO.
A COMPLETE SYSTEM.
Every touchpoint is designed to feel like the same idea—from the first impression to the working product.
ONE IDEA.
THE IDEA
Turn a creative entertainment identity into a culture-first streaming destination.
THE CHALLENGE
Make discovery, creator participation and viewing feel like one coherent world across devices.
THE WONDER
7th Wonder shaped the identity and digital experience around access, culture and creative possibility.
THE WORLD
Moonroof+ connects programming, creators, entertainment discovery and member experiences.
THE RESULT
A confident digital entertainment platform with room for new voices and formats.